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Wellness Initiative Launched

On Sunday, May 1, the B4ACUSA Foundation launches the Still She Rose initiative prioritizing wellness, mental health and positive self esteem in the pageant community.

The ROSE is symbolic of the spirit that grows within each of us when proper care and attention is applied.

Kicking off the program created by pageant veteran and professional counselor Laura Ashley Cliff, MHC, MA, the launch includes one month of daily social media challenges designed to increase public awareness and promote internal reflection.

Together, we can encourage wellness through self care, positive body image, renewed self esteem and affirmation of one's identity beyond pageantry. We aim to engage in a conversation of support, honesty, reflection and awareness, in order to promote wellness as the foundation of the pageant industry.

Because each of us can say, She Struggled; and Still She Rose.

To receive updates, follow @b4acusa on Instagram and Facebook or join the contact list at

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